Select a U.S.-based healthcare organization that has opened or is planning to open a branch in another country.
Consider the impact of global marketing on the success of the branch facility
Additional information:
As a result of globalization, many health care organizations have established facilities in other countries. These international endeavors have created new challenges for marketing products and engaging potential consumers.
To prepare:
Select a U.S.-based healthcare organization that has opened or is planning to open a branch in another country.
Consider the impact of global marketing on the success of the branch facility.
The Assignment: in 1 page –
Briefly describe the health care organization you selected. Assess the impact of global marketing on the success of the organization’s branch facility. Include specific marketing strategies that may improve the organization’s international success. Then, evaluate competitive advantages for this organization in relation to medical tourism.
