Describe market-based segments of a healthcare organization and include demographic characteristics of segmented consumers that influence buying behaviors of the market
To prepare:
Scan current health care delivery systems and select a healthcare organization. Consider that you have been hired by this organization’s board of directors to develop a new segmentation service.
Identify market-based segments of the health care organization you selected.
The Assignment: provide executive summary that addresses the following:
Describe market-based segments of the healthcare organization you selected. Include demographic characteristics of segmented consumers that influence buying behaviors of the market. Then, analyze how the organization is responding to these market segments. Finally, evaluate the impact of these market segments and consumers on the future of the organization’s market.
