What do you think are the possible major tensions that exist when a pharmaceutical firm forms an alliance with a biotechnology firm? • How would you try to address those tensions?
For this assignment read the Case Study presented on pages 342-343 of the textbook. Write approximately 1,750-2,000 words addressing the following questions: • What do you think are the possible major tensions that exist when a pharmaceutical firm forms an alliance with a biotechnology firm? • How would you try to address those tensions? • Identify different challenges that exist for maintaining or strengthening an ongoing alliance versus beginning a new relationship.
