Product Re-marketing Activity

Product Re-marketing Activity

Review product advertisements discussed during Week 1.

Suggest a new way to market the products to a different age group (350- to 700- words). Include the following:

  • Indicate the original age group identified during the first week. Choose another age group to market this product to.
  • What would media style be most effective to reach the new audience?
  • What strategies would it take to market this product to the new age group?
  • Describe what the advertisement would look like.
  • Describe some key terms that would be used to market the product.
  • What do you think the consumers' response would be?
  • Would a different marketing plan for this product change your opinion about the product?