This Competency Assessment assesses the following outcome(s):
MN501-4: Develop a marketing plan for the advanced practice nurse that incorporates the competencies of advanced practice nursing.
Marketing Plan
MSN-prepared nurses must be prepared to market themselves to others so that the key characteristics and contributions of their expertise and the role are recognized and valued in the healthcare environment. The purpose of this assignment is to develop a marketing plan for your chosen advanced nursing practice role. As you prepare this marketing plan, develop this presentation as if you were explaining the advanced nursing practice role to a potential employer who may be unfamiliar with the role. You will educate your audience on the value you bring to the healthcare team. This assignment will be prepared as a 7-10 slide PowerPoint presentation meeting the following criteria.
Directions:
Examine the advanced nursing practice role for which you are being prepared (NP, Executive Leader, or Nurse Educator) and briefly describe the role including the history of the role, education and certification, and major functions of this role.
Create a marketing plan to support your value to the healthcare team. You will need to look at the literature beyond nursing. Address each of the 4Ps to market your advanced nursing practice role.
Investigate at least two of the Central and Core Competencies (i.e., Direct Clinical Practice, Guidance and Coaching, Consultation, Evidence-based Practice, Leadership, Collaboration, Ethical Decision Making) described in Hamric’s Integrative Model of Advanced Practice Nursing and how these competencies can influence and advance healthcare.
Your presentation must be presented in a single PowerPoint presentation. The presentation must be between 7 and 10 slides in length, not including the title and reference list slides. The presentation must use proper APA formatting as directed in the APA Publication Manual, 6th edition formatting, including title slide and reference list with properly formatted citations in the body of the presentation. You will record this as a voice-over PowerPoint. This must be at least 10 minutes in length.
Assignment Requirements:
Before finalizing your work, you should:
be sure to read the Assignment description carefully (as displayed above);
consult the Grading Rubric (under the Course Resources) to make sure you have included everything necessary; and
utilize spelling and grammar check to minimize errors.
Your writing Assignment should:
follow the conventions of Standard English (correct grammar, punctuation, etc.);
be well ordered, logical, and unified, as well as original and insightful;
display superior content, organization, style, and mechanics; and
use APA 6th Edition format.
For assistance, visit the Academic Success Center.
For assistance with PowerPoint audio, please visit Microsoft Support
Submit your Assignment to the Competency Assessment Dropbox.
Save a copy of your work.
Confirm that your Assignment file uploaded correctly.
