kaplan HA575 full course [ all discussions , all learn scape and all assignments and final ]
Unit 1: Unit 1: Strategy Improvement and the Strategic Approach - Discussion .next.ecollege.com/(NEXT(93b840e73f))/Main/CourseMode/Thread/ListThreadsView_V2.ed?courseItemSubID=627295878&courseItemType=CourseContentItem&TopicID=0&#" title="Print preview">Please review the Discussion Board grading rubric in the course Syllabus. Topics Discussion 1 In a world of federal health reform analyze how strategic planning changes? In the text, phrases like “competitive advantage” and “upsetting the equilibrium” and “creating a difference” are used. All of these terms share a common thread. Compare and contrast that thread and evaluate how it applies in the health care arena? Discussion 2 New ideas do not have a history. Compose the best way to introduce a new idea into the marketplace? An important mindset that should be considered is called “Force and Focus.” Debate what this topic is about and analyze why it is relevant to health care market strategy. UNIT 2 Discussion 1 Distinguish and assess if the CEO should be evaluated on the vision, the mission, or the annual profitability? Propose additional areas of evaluation. Formulate the components of a business plan and how the process of a business plan comes together. .next.ecollege.com/(NEXT(93b840e73f))/Main/CourseMode/Thread/ListThreadsView_V2.ed?courseItemSubID=627295881&courseItemType=CourseContentItem&TopicID=0&#">.next.ecollege.com/(NEXT(93b840e73f))/Main/CourseMode/Thread/ListThreadsView_V2.ed#"> Discussion 2 In health care, criticize and inspect is it ethical to have a strategic plan that, in essence, would cause a competitor to go out of business? Propose an analysis of your decision. Assess and explain the essence of marketing? UNIT 3 Discussion 1 From an industry perspective, competition in health care has been affected by multiple factors. Evaluate and appraise three critical elements that are shifting the landscape of the competitive environment on a macro level. Discussion 2 Your orthopedic group has developed a pediatric sports medicine program. It is the first such specialized program in the metropolitan area. You have recently heard that your larger competitor is thinking of entering the market with a similar offering. Propose and analyze three possible barriers to entry that you might be able to create to make it a challenge for new competitive entries. .next.ecollege.com/(NEXT(93b840e73f))/Main/CourseMode/Thread/ListThreadsView_V2.ed#"> UNIT 4 Discussion 1 Compare and contrast the key differences between a SWOT and a Five Forces analysis? Assess the advantages and disadvantages of this model? Discussion 2 Analyze if the nominal group process encourages new ideas or does the process suppress critical thinking. Assume you have been asked to look at establishing an outpatient surgical center. Propose what would an environmental assessment look like for this product offering? UNIT 5 Discussion 1 Assess if a multi-specialty hospital or clinic can have a focused competitive advantage? Assume you are the chief strategy officer for a hospital. Evaluate what a complete strategic plan and business plan would look like including the process and essential data analysis. Discussion 2 Propose why health care strategic plans often seem overwhelming in scope and expectations? Distinguish what can be done to manage the scope of the plan? Propose what is the possible value of consultant or outside help in terms of forming a strategic plan? UNIT 6 Discussion 1 Distinguish the factors that can move a product or service from one stage to another through the product lifecycle? Assess the factors which can be controlled by the organization as a function of the effectiveness of its strategic plan? Compare if the effectiveness of control varies according to whether it is in health care versus a high-technology industry such as computers, or versus manufacturing? Discussion 2 Niche and harvest strategies are two possibilities for any health care organization using the strategy/action match. Evaluate under what conditions would these approaches be relevant? Propose examples where each might prove beneficial. UNIT 7 Discussion 1 Compare the difference between the push strategy and the pull strategy in the channel of distribution. Assess how are they used with regard to the pharmaceutical industry today? Evaluate which approach seems to be used with greater frequency: push or pull? Assess why is this the case? Discussion 2 There are several alternative pricing strategies, such as bundled pricing or price skimming. Identify three such strategies, define each one, and provide an example showing how they can be implemented in the health care context. UNIT 8 Discussion 1 A general hospital has a portfolio of services that could include such things as obstetrics, cardiology, and family medicine. Differentiate why coordination between one clinical service and the rest of the portfolio is important and how it might work. Assume you are coordinating a marketing plan for cardiology. Evaluate which elements of the strategy process are most important? Explain your selection. Prepare what a business plan for a charitable organization should focus on? Discussion 2 Assume a market plan for obstetrics has been developed. Evaluate some likely elements that the plan should be integrated with and why. Propose who should participate in the strategic planning process? Propose who should participate in the business-planning process? Formulate a detailed response of your rationale. UNIT 9 Discussion 1 Compose the specific and measurable criteria that should be part of the marketing plan? Evaluate who should monitor performance of the business plan? Assess how an organization could evaluate among alternative plans to see what plan(s) might be approved. Propose the criteria that would be used? Discussion 2 Assess the value add of a balanced scorecard? Measure what should happen if in five months there are major changes in the data assumption that were used to build the strategic plan? Assess a situation where sales can be large while margins might be low. Appraise what circumstances might this exist. Propose an example. UNIT 10 Discussion 1 Distinguish why health care organizations tend to take on more initiatives than they have capital to support? Analyze what are the core reasons for strategic planning failure? Compare and contrast the core differences between strategy and tactics? Discussion 2 Differentiate what ways is strategy development in a hospital or multi-group physician setting more complex than other business entities? Debate if a profit target is a legitimate aspect of a not-for-profit organization’s vision? Propose some examples of assumed assumptions in health care and discuss under what conditions assumed assumptions occur. Unit 1 Assignment: LearnScape | Episode 1 Many of Bright Road Health Care System’s facilities are located in areas that are currently serving many Gen Y patients, and will be serving increasing numbers of Gen Z patients within the next 5 years. This means the Health Care System’s online resources are, and will increasingly be, the primary source of health care information for the community, and the main promotion outlet for the Health Care System. Unit outcomes addressed in this Assignment: Describe the differences between the two basic forms of advertising: product and institutional. Use technology and information resources to research issues in health services strategic marketing. Write clearly and concisely about health services strategic marketing using proper writing mechanics. Course outcome assessed/addressed in this Assignment: HA575-2:Evaluate research-supported strategies for efficiently assessing and measuring marketing potential. HA575-3: Assess various marketing tools and compare their advantages and disadvantages. Assignment : LearnScape 1 | Staying Relevant Instructions The analysis and recommendations are to be submitted to the instructor for grading. In this LearnScape, you will meet with the CEO of Bright Road to discuss her concerns about the relevancy of their online resources. You will work with the marketing director of Bright Road to learn about their current online resources and utilization information. Then, you will review Bright Road Health Care System’s website and Facebook page. Website evaluation elements include appearance, content, usability, functionality, and search engine optimization. Facebook evaluation elements include cover photo, profile picture, page title, likes, people talking about this, about and engagement. Using this information, you will then make recommendations to the CEO about how to improve online presence. You are to e-mail Amit with suggestions for improvements to Bright Road’s Facebook page and website. Now that you have reviewed Bright Road’s Facebook page and website, e-mail a short proposal to Amit Patel (350–500 words). Your proposal should include the objectives for this project and the target audience, including: A thorough review of the website and Facebook page. Specific details on how the website and Facebook page could be improved. New ideas and how they could be implemented for Bright Road. Note: An e-mail window appears with Amit Patel in the TO: field. The subject is: Suggestions for Facebook and Website Improvements. Type your recommendation, when done, click send. When you click Send, the following message appears. Great work! Your recommendation has been sent to Amit. Note: After pressing “Send” a tab will appear showing “Save Assessment.” Save the assessment to your computer using the proper naming convention and upload it to the unit Dropbox. Requirements Resource:Health: Care Market Strategy (4th ed.),Chapter 2: “Understanding the Strategic, Business and Marketing Planning Process” Please be sure to download the file “Writing Center Resources” from Doc Sharing to assist you with meeting APA expectations for written Assignments. Submitting Your Work Put your responses in a Microsoft Word document. Save it in a location and with the proper naming convention: username-CourseName-section-Unit 1_Assignment.doc (username is your Kaplan username, section is your course section, 1 is your unit number). When you are ready to submit it, go to the Dropbox and complete the steps below: Click the link that says, “Submit an Assignment.” In the “Submit to Basket” menu, select Unit 1: Assignment. In the “Comments” field, make sure to add at least the title of your paper. Click the “Add Attachments” button. Follow the steps listed to attach your Word document. To view your graded work, come back to the Dropbox or go to the Gradebook after your instructor has evaluated it. Make sure that you save a copy of your submitted project. Unit 4 Assignment: LearnScape 2 | Patient Engagement The marketing director for Bright Road Healthcare is looking at ways to improve their personal health record. A personal health record not only engages patients in their own wellness, but also is a method of retaining loyal patients. Unit outcomes addressed in this Assignment: Examine the scope of strategic marketing and the impact of analyzing SWOT analysis and Five Forces models have on organizational strategy. Differentiate between a market-driven and non-market driven process. Use technology and information resources to research issues in health services strategic marketing. Write clearly and concisely about health services strategic marketing using proper writing mechanics. Course outcome assessed/addressed in this Assignment: HA575-2: Evaluate research-supported strategies for efficiently assessing and measuring marketing potential. HA575-3: Assess various marketing tools and compare their advantages and disadvantages. Instructions The analysis and recommendations will be submitted to the instructor for grading. In this LearnScape, you will work with Bright Road staff members to gather information about their patient demographics, and then analyze the functionality and utility of the Health Care System’s personal health record, a resource provided to their patients. Using this information, you will make recommendations on how to improve the functionality and utility of the personal health record. At the end of the LearnScape, you will meet with the marketing director to present recommendations. You will construct an e-mail to Amit Patel and Joan Fairbanks, with a recommendation. The recommendation will include specific details on how to improve the overall functionality and utility of the current PHR system in place. After gathering information from key team members and reviewing the PHR, it is time to write your recommendation to the Bright Roads. NOTE: The scene is a close up of your computer screen with the e-mail application open. The “To:” section is filled with an e-mail group description “Amit Patel; Joan Fairbanks” and the subject is already filled in: “CONFIDENTIAL: PHR Solution Recommendations.” On-screen text: Type your recommendation in the body of the e-mail below. Keep it brief – your recommendation should be 350–500 words. Do not forget, you can use the notes you have taken throughout your interviews. Be sure to back up your recommendation with the analysis of the information gained from the team members. Also, do not forget to briefly outline the key factors to a marketing strategy: Technology, social factors, competition, and regulations. Note: After pressing “Send” a tab will appear showing “Save Assessment.” Save the assessment to your computer using the proper naming convention and upload it to the unit Dropbox. Requirements Health Care Market Strategy (4th ed.), Chapter 4: Step 1: “Conducting the Internal/External Assessment” Source: Consumers’ Quick Reference Guide. Retrieved fromhttp://www.bcbs.com/healthcare-partners/personal-health-records/Consumer-Quick-Reference-Guide.pdf Please be sure to download the file “Writing Center Resources” from Doc Sharing to assist you with meeting APA expectations for written Assignments. Submitting Your Work Put your responses in a Microsoft Word document. Save it in a location and with the proper naming convention: username-CourseName-section-Unit 1_Assignment.doc (username is your Kaplan username, section is your course section, 1 is your unit number). When you are ready to submit it, go to the Dropbox and complete the steps below: Click the link that says, “Submit an Assignment.” In the “Submit to Basket” menu, select Unit 1: Assignment. In the “Comments” field, make sure to add at least the title of your paper. Click the “Add Attachments” button. Follow the steps listed to attach your Word document. To view your graded work, come back to the Dropbox or go to the Gradebook after your instructor has evaluated it. Make sure that you save a copy of your submitted project. Unit 6 Assignment: LearnScape 3 | Recovery and Retention Unit outcomes addressed in this Assignment: Distinguish the marketing research process and marketing segmentation strategies. Assess the concept of relationship marketing and the distinction between satisfaction and loyalty. Use technology and information resources to research issues in health services strategic marketing. Course outcome assessed/addressed in this Assignment: HA575-2:Evaluate research-supported strategies for efficiently assessing and measuring marketing potential. HA575-3:Assess various marketing tools and compare their advantages and disadvantages. The main Urgent Care Facility within the Health Care System has experienced a marked decrease in returning customers. In this LearnScape, you evaluate the patient experience with the facility from appointment scheduling through the visit with the staff and physicians. The patient experience evaluation elements include clinical, process, and environmental elements. Based on this information, you will recommend operational changes, if appropriate. Instructions An organized analysis of the data and the recommendation will be sent to the instructor for grading. You will e-mail your recommendations for improvement to James Melbourne in an e-mail. Analyze the information you have gathered in an organized manner and create a 350-500-word recommendation to James Melbourne. Your recommendation should include: A service delivery gap analysis and how to create customer value at the urgent care facility. The role the frontline personnel and their role in high quality service. Specific suggestions on how to improve the total patient experience at the urgent care facility. Note: A blank e-mail is on screen, with the To field populated with James Melbourne. The Subject reads: Confidential: Suggestions for Urgent Care Facility Improvements. You will type a recommendation, and click Send to send the e-mail. On screen, text appears when the message has been sent. Note: After pressing “Send” a tab will appear showing “Save Assessment.” Save the assessment to your computer using the proper naming convention and upload it to the unit Dropbox. Requirements Chapter 6, “Step 3: The Strategy/Action Match” in your text. Please be sure to download the file “Writing Center Resources” from Doc Sharing to assist you with meeting APA expectations for written Assignments. Submitting Your Work Put your responses in a Microsoft Word document. Save it in a location and with the proper naming convention: username-CourseName-section-Unit 1_Assignment.doc (username is your Kaplan username, section is your course section, 1 is your unit number). When you are ready to submit it, go to the Dropbox and complete the steps below: Click the link that says, “Submit an Assignment.” In the “Submit to Basket” menu, select Unit 1: Assignment. In the “Comments” field, make sure to add at least the title of your paper. Click the “Add Attachments” button. Follow the steps listed to attach your Word document. To view your graded work, come back to the Dropbox or go to the Gradebook after your instructor has evaluated it. Make sure that you save a copy of your submitted project. Unit 8 Assignment: LearnScape 4 | How Are We Doing? Unit outcomes addressed in this Assignment: Describe the marketing research process and market segmentation strategies. Describe the concept of relationship marketing and the distinction between satisfaction and loyalty. Describe the range of product and service variations. Course outcome assessed/addressed in this Assignment: HA575-3:Assess various marketing tools and compare their advantages and disadvantages. HA575-4: Formulate effective practices for employing marketing tools to specific situations in the healthcare environment. In this LearnScape, you will apply the concepts learned throughout the training. It is time for a marketing audit! The Health Care System wants to see how responsive they are to market needs and preferences, and if their marketing strategies are showing a good return on investment. You have been brought in as an objective party to perform this audit. During this LearnScape, you will choose the right people to be in the interviews and choose the best questions to ask from the following categories: Market and market segments The organization Competitors Products and services Price Promotion Channels of distribution Once the information is gathered, you will identify the top 3 strengths and the top three weaknesses of the organization. Then, you will make prioritized recommendations to turn the weaknesses into strengths. Instructions You will submit an e-mail to Quinn Smith, Chairman of the Board, outlining the top three strengths and the top three weaknesses of the marketing campaign, along with suggestions on how to improve on the weaknesses. It is time to write your e-mail to Quinn Smith, Chairman of the Board, outlining the top three strengths and the top three weaknesses of the Bright Road marketing survey results. Be sure to include suggestions on how to turn the weaknesses into strengths. NOTE: The scene is a close up of your computer screen with the e-mail application open. The “To:” section is filled with the description “Quinn Smith” and the subject is already filled in: “CONFIDENTIAL: Marketing Survey Results Recommendations.” On-screen text: Type your recommendation in the body of the e-mail. Do not forget, you can use the survey results and notes you have taken throughout your interviews. Be sure to back up your recommendation with the analysis of the information gained along the way. NOTE: You will be given an option to “Submit” the e-mail after writing it. After pressing “Send” a tab will appear showing “Save Assessment.” Save the assessment to your computer using the proper naming convention and upload it to the unit Dropbox. Requirements Health Care Market Strategy (4th ed.), Chapter 8: “Step 5: Integration of the Marketing Plan with the Business Plan and the Strategic Plan” Please be sure to download the file “Writing Center Resources” from Doc Sharing to assist you with meeting APA expectations for written Assignments. Submitting Your Work Put your responses in a Microsoft Word document. Save it in a location and with the proper naming convention: username-CourseName-section-Unit 1_Assignment.doc (username is your Kaplan username, section is your course section, 1 is your unit number). When you are ready to submit it, go to the Dropbox and complete the steps below: Click the link that says, “Submit an Assignment.” In the “Submit to Basket” menu, select Unit 1: Assignment. In the “Comments” field, make sure to add at least the title of your paper. Click the “Add Attachments” button. Follow the steps listed to attach your Word document. To view your graded work, come back to the Dropbox or go to the Gradebook after your instructor has evaluated it. Make sure that you save a copy of your submitted project. ID: HA575-08-08-AS unit 1 Unit outcomes addressed in this Assignment: Evaluate the main steps in building a strategic plan for a health care organization. Analyze the content included in a market plan. Formulate building strategy into the organization and distinguish the driving force. Examine the development of a strategic mindset and the decision-making role of the marketplace in a health care organization. Course outcome assessed/addressed in this Assignment: HA575-1:Distinguish how marketing principles and theories can maximize effectiveness of healthcare systems. HA575-2:Evaluate research-supported strategies for efficiently assessing and measuring marketing potential. Instructions Title page Introduction Propose your health care firm. Compose the services and/or products offered. Prepare a need for the strategic and business plan. Compare the difference between the strategic plan and a business plan. Relate Force and Focus Distinguish is the driving force Submit Part I | Title and Introduction The Assignment should meet all APA standards, be grammatically correct, appropriate and consistent research citation and documentation, appropriate graphics to display data and the results of analysis, and visual materials to support presentation of the overall document. Each section is to be a minimum of two (2) pages and should include a separate title and reference page. Your Final Project will have a separate title page and one reference page(s) that combines all references utilized throughout the Final Project. Requirements Length (met/exceeds requirements; one page or more for each section in length, not including your title or reference page). References are to be scholarly peer reviewed resources ONLY, with a minimum of two (2) references. Carefully cites borrowed material, All sources used in the paper appear in the References. Alphabetized, includes names of author(s), title, place of publication, publisher, date of publication with correct indention, and correct capitalization meeting APA guidelines. You MUST use the APA template for ALL written Assignments. Please be sure to download the file “Writing Center Resources” from Doc Sharing to assist you with meeting APA expectations for written Assignments. unit 3 Unit 3 Assignment: Project Part 2 | Components Unit outcomes addressed in this Assignment: Analyze importance of understanding internal, external and global competition. Appraise the shifts in the corporate health care market. Course outcome assessed/addressed in this Assignment: HA575-3:Assess various marketing tools and compare their advantages and disadvantages. HA575-4:Formulate effective practices for employing marketing tools to specific situations in the healthcare environment. Components Create the components of a business plan. How does the process of a business plan fit together? marketing plan operations plan human resource plan financial plan Analyze possible barriers Instructions Submit Part 2 | Components The Final Project should meet all APA standards, grammatically correct, appropriate and consistent research citation and documentation, appropriate graphics to display data and the results of analysis, and visual materials to support presentation of the overall document. Each section is to be a minimum of two (2) pages and should include a separate title and reference page. Your Final Project will have a separate title page and one reference page(s) that combines all references utilized throughout the Final Project. Requirements References are to be scholarly peer reviewed resources ONLY, with a minimum of two (2) references. You MUST use the APA template for ALL written Assignments. Please be sure to download the file “Writing Center Resources” from Doc Sharing to assist you with meeting APA expectations for written Assignments. unit 2 Many of Bright Road Health Care System’s facilities are located in areas that are currently serving many Gen Y patients, and will be serving increasing numbers of Gen Z patients within the next 5 years. This means the Health Care System’s online .homeworkminutes.com/question/view/46800/Unit-2-Assignment#" title="Click to continue > by cinemas + plus +">resources.akamaihd.net/items/it/img/arrow-10x10.png"> are, and will increasingly be, the primary source of health care information for the community, and the main promotion outlet for the Health Care System. Unit outcomes addressed in this Assignment: Describe the differences between the two basic forms of advertising: .homeworkminutes.com/question/view/46800/Unit-2-Assignment#" title="Click to continue > by cinemas + plus +">product.akamaihd.net/items/it/img/arrow-10x10.png"> and institutional. Use technology and information .homeworkminutes.com/question/view/46800/Unit-2-Assignment#" title="Click to continue > by cinemas + plus +">resources.akamaihd.net/items/it/img/arrow-10x10.png"> to research issues in health services strategic .homeworkminutes.com/question/view/46800/Unit-2-Assignment#" title="Click to continue > by cinemas + plus +">marketing.akamaihd.net/items/it/img/arrow-10x10.png">. Write clearly and concisely about health services strategic .homeworkminutes.com/question/view/46800/Unit-2-Assignment#" title="Click to continue > by cinemas + plus +">marketing.akamaihd.net/items/it/img/arrow-10x10.png"> using proper writing mechanics. Course outcome assessed/addressed in this Assignment: HA575-2:Evaluate research-supported strategies for efficiently assessing and measuring marketing potential. HA575-3: Assess various marketing tools and compare their advantages and disadvantages. Assignment : LearnScape 1 | Staying Relevant Instructions The analysis and recommendations are to be submitted to the instructor for grading. In this LearnScape, you will meet with the CEO of Bright Road to discuss her concerns about the relevancy of their online resources. You will work with the marketing director of Bright Road to learn about their current online resources and utilization information. Then, you will review Bright Road Health Care System’s website and Facebook page. Website evaluation elements include appearance, content, usability, functionality, and search engine optimization. Facebook evaluation elements include cover photo, profile picture, page title, likes, people talking about this, about and engagement. Using this information, you will then make recommendations to the CEO about how to improve online presence. You are to e-mail Amit with suggestions for improvements to Bright Road’s Facebook page and website. Now that you have reviewed Bright Road’s Facebook page and website, e-mail a short proposal to Amit Patel (350–500 words). Your proposal should include the objectives for this project and the .homeworkminutes.com/question/view/46800/Unit-2-Assignment#" title="Click to continue > by cinemas + plus +">target.akamaihd.net/items/it/img/arrow-10x10.png"> audience, including: A thorough review of the website and Facebook page. Specific details on how the website and Facebook page could be improved. New ideas and how they could be implemented for Bright Road. Note: An e-mail .homeworkminutes.com/question/view/46800/Unit-2-Assignment#" title="Click to continue > by cinemas + plus +">window.akamaihd.net/items/it/img/arrow-10x10.png"> appears with Amit Patel in the TO: field. The subject is: Suggestions for Facebook and Website Improvements. Type your recommendation, when done, click send. When you click Send, the following message appears. Great work! Your recommendation has been sent to Amit. Note: After pressing “Send” a tab will appear showing “Save Assessment.” Save the assessment to your .homeworkminutes.com/question/view/46800/Unit-2-Assignment#" title="Click to continue > by cinemas + plus +">computer.akamaihd.net/items/it/img/arrow-10x10.png"> using the proper naming convention and upload it to the unit Dropbox. Requirements .homeworkminutes.com/question/view/46800/Unit-2-Assignment#" title="Click to continue > by cinemas + plus +">Resource.akamaihd.net/items/it/img/arrow-10x10.png">:Health Care .homeworkminutes.com/question/view/46800/Unit-2-Assignment#" title="Click to continue > by cinemas + plus +">Market.akamaihd.net/items/it/img/arrow-10x10.png"> Strategy (4th ed.), Chapter 2: “Understanding the Strategic, Business and .homeworkminutes.com/question/view/46800/Unit-2-Assignment#" title="Click to continue > by cinemas + plus +">Marketing.akamaihd.net/items/it/img/arrow-10x10.png"> Planning Process” unit 5 Unit 5 Assignment: Final Project Part 3 | Environmental Assessment Unit outcomes addressed in this Assignment: Appraise the strategic tools to work through the vision conversation. Measure the critical success factors of formulating a vision and mission strategy. Course outcome assessed/addressed in this Assignment: HA575-2:Evaluate research-supported strategies for efficiently assessing and measuring marketing potential. HA575-4: Formulate effective practices for employing marketing tools to specific situations in the healthcare environment. Environmental Assessment: 2 pages for each topic(1,2,3,4) Demographics and demographic trends. Policy, law, regulations. Analysis of competitors in the area including profitability and market share. Market research to determine market interest and possible market adoption. Instructions Submit Final Project Part 3 | Environmental Assessment The Final Project should meet all APA standards, grammatically correct, appropriate and consistent research citation and documentation, appropriate graphics to display data and the results of analysis, and visual materials to support presentation of the overall document. Each section is to be a minimum of two (2) pages and should include a separate title and reference page. Your Final Project will have a separate title page and one reference page(s) that combine all references utilized throughout the Final Project. Unit 7 Assignment: Final Project Part 4 | Research Unit outcomes addressed in this Assignment: Appraise the benefits that can be added at intermediate levels and compare their own strategy which benefits to deliver and which others enter the channel to provide. Analyze and compare pricing strategies, skim, penetration, elasticity, cost-plus and variable, bundling, positioning value, and sensitivity of price. Planning health care market advertising, preparing the market budget, and formulating sales. Course outcome assessed/addressed in this Assignment: HA575-2: Evaluate research-supported strategies for efficiently assessing and measuring marketing potential. HA575-3:Assess various marketing tools and compare their advantages and disadvantages. HA575-4: Formulate effective practices for employing marketing tools to specific situations in the healthcare environment. Research Assess the key elements of the five-force model. What are the advantages and disadvantages of this model? 2 Pages for each topic (1,2,3,4,5, #2) How easy is it for suppliers to drive up prices? How easy is it for buyers to drive down prices? Is there a threat of product substitution? Is there a threat of new entry by a similar provider? How much competitive rivalry exists? Examine alternative means to gather primary market research. Provide a review of the advantages and disadvantages of each method. Instructions Submit Final Project Part 4 | Research The Final Project should meet all APA standards, grammatically correct, appropriate and consistent research citation and documentation, appropriate graphics to display data and the results of analysis, and visual materials to support presentation of the overall document. Each section is to be a minimum of two (2) pages and should include a separate title and reference page. Your Final Project will have a separate title page and one reference page(s) that combines all references utilized throughout the Final Project. unit 9 Unit 9 Assignment: Part 5 | Strategy Unit outcomes addressed in this Assignment: Differentiate guidelines for selecting alternative plans for the approval process. Formulate techniques to maintain the strategic vision to the organization. Create a monitoring tool that is vital to analyze the performance in relation to the budgeted plan. Assess the balanced scorecard specific to the areas of finance, customers, process and learning. Course outcome assessed/addressed in this Assignment: HA575-2: Evaluate research-supported strategies for efficiently assessing and measuring marketing potential. HA575-3: Assess various marketing tools and compare their advantages and disadvantages. HA575-4: Formulate effective practices for employing marketing tools to specific situations in the healthcare environment. Strategy: 2 Pages each question and topic(1,2,3,4,etc Create the strategic option utilized: either a differentiation strategy or a cost strategy. What externalities could affect the life cycle of the product or service. Evaluate the strategies Mature Strategy, Niche strategy, Harvest strategy. Questions to consider: Is some segment or group of patients or customers not being served? Can the product/service be improved? Can the product/service be distributed more efficiently, or can Can the distribution access of the service mix be significantly increased? Can the product/service be offered at a lower price to be more attractive? Can a superior advertising campaign be mounted? Analyze which alternative branding approach will be utilized. Blanket branding Multibrand strategy Reseller strategy Mixed branding Co-branding Another entity Push strategy Analyze your alternative pricing strategies Skim pricing Penetration pricing Elasticity pricing Cost-plus pricing Price bundling Instructions Submit Final Project Part 5 | Strategy The Final Project should meet all APA standards, grammatically correct, appropriate and consistent research citation and documentation, appropriate graphics to display data and the results of analysis, and visual materials to support presentation of the overall document. Each section is to be a minimum of two (2) pages and should include a separate title and reference page. Your Final Project will have a separate title page and one reference page(s) that combines all references utilized throughout the Final Project. final Final Project Unit 10 Assignment: Recommendations and Conclusion Unit outcomes addressed in this Assignment: Differentiate between strategy, tactics, and operational execution. Assess strategic planning issues, assumptions, unexpected challenges, limited initiatives and marketing with teams. Analyze future marketing strategies revolving around customers, products and services, access, and financial challenges. Course outcomes assessed/addressed in this Assignment: HA575-1:Distinguish how marketing principles and theories can maximize effectiveness of healthcare systems. HA575-2:Evaluate research-supported strategies for efficiently assessing and measuring marketing potential. HA575-3: Assess various marketing tools and compare their advantages and disadvantages. HA575-4:Formulate effective practices for employing marketing tools to specific situations in the healthcare environment. You will provide all previous Final Project units with any revisions along with the following to submit your Final Project. Recommendations and Conclusion (60 pages plus title and reference minimum) Examine why it is necessary for the marketing plan to be integrated into the organization and explain what integration of the marketing plan means. Compare some likely elements that the plan should be integrated with and why. Distinguish the core elements of that market plan. Explain how an organization could evaluate among alternative plans to see what plan(s) might be approved. What criteria would be used? Analyze the core differences between strategy and tactics. Evaluate examples of assumed assumptions in health care and discuss under what conditions assumed assumptions occur. Differentiate how marketing demonstrates accountability in a health care setting. Discuss the planning issues that are often encountered. Provide an overview of the issue, why the issue is important, and implications of the issue to the process and provide examples. There are issues facing planning and marketing professionals however, there is advice to help marketing professionals be more effective. Evaluate what is meant by each of the following items: Be the Voice of the Market Earned Role verses Assigned Role Accountability Be Bold and Have Ideas Reference page (combine all references for a minimum of ten (10) that you have utilized throughout your Final Project deliverables. The Final Project should meet all APA standards, grammatically correct, appropriate and consistent research citation and documentation, appropriate graphics to display data and the results of analysis, and visual materials to support presentation of the overall document. Each section is to be a minimum of two (2) pages and should include a separate title and reference page. Your Final Project will have a separate title page and one reference page(s) that combines all references utilized throughout the Final Project. .next.ecollege.com/(NEXT(93b840e73f))/Main/CourseMode/Thread/ListThreadsView_V2.ed?courseItemSubID=627295903&courseItemType=CourseContentItem&TopicID=0&#">.next.ecollege.com/(NEXT(93b840e73f))/Main/CourseMode/Thread/ListThreadsView_V2.ed?courseItemSubID=627295893&courseItemType=CourseContentItem&TopicID=0&#">
