Strategic planning involves reciprocity of analysis and action. Over the previous weeks of this course, you have been examining foundational elements of the strategic planning process. As you move forward, you will apply these concepts to the development of a strategic plan.
Through the Course Project, you will identify an unmet need within a group, unit, or organization and develop a comprehensive strategic plan to address the need. You will develop your project over the next several weeks, culminating in Week 11.
Note: Your complete project will serve as your Portfolio Assignment for this course.
To prepare for the upcoming work on this project:
- Review the Course Project Overview in this week’s Learning Resources to become familiar with the project components and due dates.
- Reflect on the trends addressed in this week’s Discussion. Think about which of these trends, or any additional ones, stand out as being particularly relevant to your own interests and the professional contributions you would like to make now and in the future.
- Think about how one or more of these trends relates to an unmet need evident in a specific group, unit, or organization. For example, you might choose the unit in which you currently work or a professional association to which you belong.
- Consider how you could address this unmet need through strategic planning. What is your vision and goal(s)?
- Begin to analyze historical data and engage in forecasting to investigate opportunities for change.
Course Project: Developing a Strategic Plan
Section 1: Summary of the Issue
To prepare for and set the stage for your Course Project, this week you begin to develop a summary of the issue you will address through the creation of a strategic plan.
You may wish to review the Course Project Overview, which outlines the project components and due dates.
To prepare:
- Consider the information on strategic planning presented by Dr. Huston in this week’s media program, as well as in the other Learning Resources.
- Reflect on the unmet need you identified in this week’s Discussion, and consider any feedback you have received to your posting from your Instructor and colleagues. If appropriate, refine your focus to clarify the unmet need.
- In addition to the steps you took in preparation for the Discussion, proceed as follows:
- Investigate the background related to this unmet need. What conditions have contributed to this situation? Is there data (beyond what you identified for the Discussion) that should be examined?
- Conduct research to assess what has been attempted in the past, by various individuals or organizations, to address this unmet need.
- Think about any broader issues that should be examined to better understand this unmet need. For instance, consider economic, political, and/or social considerations.
Begin to draft your 2- to 3-page summary of the Issue (which will be submitted next week). In your summary, identify and/or describe:
- The unmet need and how it is evident in the specific group, unit, or organization
- The mission, vision, and values of the group, unit, or organization
- Background, including:
- Data from historical analysis and forecasting
- Evidence from the literature
- What has been attempted in the past by various individuals and groups to address this need
- Which stakeholders should be included in the strategic planning process
- Initial vision for addressing this need at the organizational or systems level, including at least one strategic goal
- Broader issues to be considered
- Course Project: Developing a Strategic Plan
In Week 6, you began to develop a summary of the issue you are addressing through your Course Project. This week, you continue to refine the summary and engage in a SWOT analysis related to the identified unmet need.
Section 1: Summary of the Issue
As introduced in Week 6,continue to develop, write, and refine a 2- to 3-page summary of the issue you are addressing through the creation of a strategic plan. (Refer to Week 6 for the preparatory instructions as necessary).
To complete:
Create a 2- to 3-page summary of the issue, in which you identify and/or describe:
- The unmet need and how it is evident in the specific group, unit, or organization
- The mission, vision, and values of the group, unit, or organization
- Background, including:
- Data from historical analysis and forecasting
- Evidence from the literature
- What has been attempted in the past by various individuals and groups to address this need
- Which stakeholders should be included in the strategic planning process
- Initial vision for addressing this need at the institutional or systems level, including at least one strategic goal
- Broader issues to be considered
- Section 2: SWOT Analysis
Conducting a SWOT analysis can have tremendous value in preparing for planned change.
To prepare:
- Conduct a SWOT analysis for your Course Project, incorporating any insights you have gained from this week’s Discussion. Identify two strengths, two weaknesses, two opportunities, and two threats that warrant attention relative to the identified unmet need.
- Reflect on how you distinguished between weaknesses and threats and consider whether the threats or weaknesses also pose opportunities.
- To complete:
Write a 2- to 3-page summary that conveys the results of your SWOT analysis. Include:
- Two strengths
- Two weaknesses
- Two opportunities
- Two threats
- An explanation of whether the threats or weaknesses also pose opportunities
- By Day 7
Submit:
- Section 1: Summary of the Issue (2–3 pages)
- Section 2: SWOT Analysis (2–3 pages)
