Developing a “stakeholder map” for a health care organization in your metropolitan area or state
Using Exhibit 2-6 (page 63 in the text) as an example, develop a “stakeholder map” for a health care organization in your metropolitan area or state. On this map show the important health care organizations and indicate what impact they may have on the industry.
The stakeholder map may be in the form of a diagram as shown in Exhibit 2-6. Some stakeholder maps show the relationship of the stakeholder to the organization with a plus sign (for a positive relationship) or a minus sign (for a negative relationship). However, many organizations may be both positive and negative in different circumstances. For a discussion of physician stakeholders and an example of a stakeholder map see Linda E. Swayne, Peter M. Ginter, and W. Jack Duncan, The Physician Strategist: Setting a Strategic Direction for Your Practice (Chicago: Irwin Professional Publishing, 1996). For a hospital stakeholder map see Myron D. Fottler, John D. Blair, Carlton J. Whitehead, Michael D. Laus, and G. T. Savage, “Assessing Key Stakeholders: Who Matters to Hospitals and Why?” Hospital & Health Services Administration 34, no. 4 (1989).
As an alternative to a diagram, a simple table may be developed showing the stakeholder, general purpose or mission of the stakeholder, and the nature of the relationship of the stakeholder to the organizatio
