Assignment – Internet Marketing Plan
Create an Internet marketing plan for your event or to market yourself as an event planner for your final project topic. Your .equella.ecollege.com/file/3c065cd4-49c2-4f45-8ee6-efc62d612f33/1/documents–hmt330_week_6_assignment.docx”>Internet Marketing Plan will provide a review of your marketing and advertising ideas. For course project information, please see the Course Project tab under Course Home. Submit your assignment to the Dropbox located on the silver tab at the top of this page. For instructions on how to use the Dropbox, read these .next.ecollege.com/default/launch.ed?ssoType=DVUHubSSO2&node=node/184″>step-by-step instructions or watch this .next.ecollege.com/default/launch.ed?ssoType=DVUHubSSO2&node=node/232″>Dropbox Tutorial. See the Syllabus section “Due Dates for Assignments & Exams” for due date information. Week 6 Assignment Create an Internet Marketing Plan for your event or to market yourself as an event planner for your final project topic. You may refer to general guidelines described this week’s assigned text readings. A sample event marketing plan is posted in Doc Sharing. Some questions to ask include the following. How will you advertise? Where will you advertise? What is your target market? How much are you willing to spend on advertising for your event? The paper should be minimum of 750 words, APA format, using at least 3 authoritative, outside references (anonymous authors/web pages are not acceptable). Category Points Weighting Description Understanding 20 44% Demonstrate a strong grasp of creating an online marketing plan for an event or to advertise as an event planner. A quality paper will have a significant scope and depth of research to support any statements. Relevant illustration or examples are encouraged. Analysis 20 44% Apply original thought in preparing your paper. Apply concepts from the course material in preparing your paper. Make sure you cover all aspects of an online marketing plan. Execution 5 11% Prepare a paper that is organized, concise, coherent, and can be easily read and understood. Total 45 100% A quality online marketing plan will meet or exceed all the above requirements.
