Application of a health care quality concept
Part 1: 1/2 page
For this assignment, you will select a health care quality concept; apply that concept to a real health care issue; identify the issue as structure, process, or outcome; and apply it to the Six Quality Dimensions you read about in Crossing the Quality Chasm.
The Assignment:
Describe the health care quality concept you selected. Apply it to a health care issue in your health care facility or one you are familiar with. Identify the issue as a structure, process, or outcome and explain why you made this differentiation. Then apply it to the Six Quality Dimensions found in Crossing the Quality Chasm
Part 2 :1/2
Health care organizations can influence a targeted market through the 4 Ps of marketing—product, price, promotion, and place. The 4 Ps, also known as the marketing mix, essentially provide a framework for a marketing strategy. To effectively reach consumers, each of the four components must align. For example, you might have the right product, but if the price is too high or you are not marketing in the correct place, consumers will not buy. For this Discussion, you use the 4 Ps of marketing to assess a health care product or service.
The Assignment: 1/2 page
Describe the marketing campaign for the health care product or service that you selected. Assess the product or service using the four P’s of marketing. Then, evaluate the impact of the marketing campaign on your own health care decision making. Include how the campaign positively or negatively influenced your personal opinions of the health care product or service
