Airline Competitive Advantage
Overview
Businesses are always striving to improve their business processes so that they might develop a competitive advantage over the other enterprises in the industry. One highly competitive marketplace is that of the commercial airline industry.
Commercial airlines, small and large, domestic and global, have all embraced implementing the modern information systems technologies that are driving the on-demand economy.
Select an airline such as American, Delta, Southwest, Emirate, etc., and compose a scholarly case study paper that provides details on one of the information systems that has been implemented by the company in the area of human resources, sales and marketing, customer service, reservations, maintenance, or operations. Be sure to select an information system that has resulted in the airline gaining a competitive advantage over its competitors. Touch on how the utilization of the information system has assisted the airline\'s management or employees in making better decisions, improving the business processes, operating more efficiently, or attracting or retaining customers.
Purpose of Case Study Assignments
Case Study assignments require you to analyze real-world information systems topics and provide examples that illustrate how prominent businesses and organizations implement the theoretical concepts you are studying. Case Study assignments provide a broader, integrated, critical thinking process that helps you to expand on and clarify your understanding of the information systems topics.
REQUIREMENTS
Use the APA Style Template as a guide for completing this assignment. Delete the notes and fill in the template with your data.
Scholarly paper
Microsoft Word® (DOCX)
Current APA style
Times New Roman font
12 pt font
Double-spaced lines
Title Page
Page Headers on all pages
Abstract page
Body of the Text
Introductory paragraph
Citations
Conclusion
Reference List page
MINIMUM of TWO FULL pages in the Body of the Text
Provide data from research utilizing a minimum of TWO primary sources OUTSIDE of the course textbook.
