When it comes to health care marketing, which is better: “Less is more” or “More is less”
(2 pages)
(part 1)
Marketers are always faced with a balancing act of quality versus quantity. It becomes a balancing act, because you unquestionably need both to accomplish content marketing success. But time, budget constraints, staffing shortages, and a host of other aspects prevent both quality and quantity from working together on a regular basis. When it comes to health care marketing, which is better:
- “Less is more” – Reduce volume of marketing content, minimize production costs, and focus on subjective quality at the expense of quantity?
- “More is more” – Provide robust marketing content at a rapid pace, increased production cost, and focus on information quantity at the expense of low quality?
Are there instances where either of the scenarios would be suitable to use? What are the repercussions of each? So, when you have to choose sides, which do you choose?
(part 2)
In some health-care facilities, the risk management program also includes a health risk assessment program. Whereas, a risk management program is intended to reduce the incidents of malpractice lawsuits; to reduce preventable injuries and accidents; and, of course, minimize financial severity of claims; health risk assessment programs are more concerned with the education of staff and patients about the connection between lifestyle habits and disease with an outcome of lowering potential risk factors for disease.
- In your opinion, do you believe that there is conflict between the goals of the risk management program and the risk assessment program when they are both part of the same program?
- Discuss who in the medical profession should be on the risk management program and why they should.
(part 3)
Review the article, “Clinical information systems end user satisfaction: The expectations and needs congruencies effects”, and discuss your expectations for satisfaction playing the role of end-user.
