6800w10: 15-page nursing marketing plan
To prepare:
Select one of the following case studies that has been uploaded for this assignments
--Philips Healthcare: Marketing the HealthSuite Digital Platform
--Thrive or Revive? The Kaiser Permanente “Thrive” Marketing Programs
--cast light Health: Disrupting the Health Care Industry
--Carolinas HealthCare System: Consumer
--AIP Healthcare Japan: Investing in Japan’s Retirement Home Market
--Access Health CT: Marketing Affordable Care
--E-Cigarettes: Marketing Versus Public Health
Review the case study and consider how you might market the health care organization.
The Assignment
Part 1
In a 15-page marketing plan, address the following:
--State assumptions
--Gather initial information
--Audit the market
--Determine the marketing strategy and business communication standards to be used
--Assess due diligence (any operational, financial, or human resources requirements needed to implement the plan)
--Set marketing goals and objectives
--Describe any benchmarks from other competitors or industries
--Prioritize marketing objectives
--Specify marketing actions
--Explain any global marketing issues in the marketing plan
--Specify any limitations to implementing the plan
Part 2
--Provide 2-page executive summary should summarize and defend your marketing plan. Be sure to use best practices of business communication.
**** All reference used should be 5 years old or less.***
